In recent years, the rise of social media platforms has led to the emergence of internet celebrities, also known as \"wanghong,\" who have amassed a large following and become powerful influencers. These internet celebrities have capitalized on their influence by monetizing their popularity through e-commerce stores, selling a wide range of products to their loyal fans. The role of online platforms, such as Weibo, WeChat, and Taobao, in promoting and facilitating the success of internet celebrity e-commerce stores cannot be understated. As the influence of internet celebrities continues to grow, we can expect to see further innovative e-commerce strategies and partnerships between influencers and brands, reshaping the way we shop and engage with brands online. With the continued growth of social media and e-commerce technologies, the future of internet celebrity e-commerce stores is promising, with potential for even more creative and interactive experiences for fans and con。